Fashion designers market their fashions through runway shows, as well as through their own retail stores. Some also lend their name to other licensed products in order to expand their brand identity. In fact, many celebrity fashion designers actually do very little designing of the collections that bear their name. There are fashion designers at different levels of the fashion industry — from well-known couturiers, to unknown fashion designers working for ready-to-wear houses, or fashion stylists who might make only small changes in existing designs.
