Television presenters must craft likeable, on-air personas to introduce programs, make public service announcements, appear at newsworthy community events and wrap-up programs for audiences. They also introduce reporters, newscasters, sportscasters and other professionals appearing on a program or show. Many television presenters research and write their own material, often under tight deadlines. At smaller stations, television presenters may also perform off-air, production-related tasks, such as operating the control board, editing footage and logging program schedules. At some stations, presenters interact with the public off-camera, assisting with fundraising and selling advertising.
