Radio and television presenters entertain and inform programme audiences on national and regional stations, and satellite and cable channels. They act as the public face (or voice) on various types of programmes, including sports-based, current affairs and entertainment shows. They are also the centre point for programmes, responsible for keeping it flowing at the appropriate pace, introducing and interviewing guests, and for providing links between segments that hold the programme together. The presenter’s look, personality and presenting style are all important parts of their trade. Presenters will develop their own unique styles of delivery throughout their careers, but will always be required to work according to the image, manner and tone dictated by the producer of the programme. They will often be hired for a programme, or series of programmes, based on their stylistic reputation. An understanding of the target audience, and what they expect, is a vital part of the role.