At the same time, merely engaging in journalistic-like activity – snapping a cell-phone picture at the scene of a fire or creating a blog site for news and comment – does not by itself produce a journalistic product. Though it can and sometimes does, there is a distinction between the act of journalism and the end result. The journalist places the public good above all else and uses certain methods – the foundation of which is a discipline of verification – to gather and assess what he or she finds.