An announcer may also be responsible for other aspects of television or radio. They may operate studio equipment, sell commercial time to advertisers, and produce advertisements and other recorded material. At many radio stations, announcers do much of the work that editors and broadcast technicians used to do, such as broadcasting programming, commercials, and public-service announcements. Many radio and television announcers increasingly maintain a presence on social media networking sites. Establishing a presence allows them to promote their stations and better engage with their audiences through listener feedback, music requests, or program contests.
