4. Exfoliate, exfoliate, exfoliate.
Dead skin cells can not only make your skin look flaky and dull, they can also keep treatments from sinking in. As with your face, make sure you use a gentle exfoliator — nothing too abrasive, because it can scratch the surface of your skin. You can even make your own treatment at home by using a teaspoon of sugar combined with a hydrating oil, like coconut oil.