Events promote your business, and include one that you host, such as an opening anniversary celebration. You should also participate in events others organize, such as Chamber of Commerce Networking Nights or local philanthropic events. In an excerpt from Wake Up!, Neil shares 3 steps to hosting successful events that will increase awareness of your salon and build business. Use every means possible to bring attention to your event. For grand openings, ask the mayor or city official to do your ribbon cutting, ask a local celebrity or musician to help support a charitable event by attending, invite students or school groups so parents will get involved, invite locally celebrated athletes to help support your event. Send out emails to your client list.
