Some editorials in magazines are considered so prestigious because they set the standards and trends for the current and “near future” of the market that the pictorial story is being told about. That makes them a very important part of the modeling industry. When glancing through those magazines you should note that an “editorial” is not an advertisement for any “specific” company, so if you see one specific product being advertised with its’ logo, then it’s an ad…that’s something different called a commercial print advertisement.
