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A company can become inseparable from its brand. Coca-Cola the soft drink is synonymous with Coca-Cola itself, even though the company now owns Schweppes, Dr Pepper, and Hi-C, among hundreds of other brands. Newer brands face a great deal more urgency in establishing themselves with consumers. Findstack estimates that a product’s website has precisely 0.5 of a millisecond to convince a consumer to stay or go.
