The Kardashian family members developed brand value after gaining popularity from their long-running reality show. Collectively and as individuals, they have used their name to successfully launch media and modeling careers, spinoff shows, cosmetics, perfumes, and clothing lines. The concept of branding may go as far back as 2000 B.C., when merchants began considering how they could sell their wares more effectively. Merchants in ancient Babylon developed sales pitches to lure in customers.
