The story behind the now infamous Rolling Stone shoot is peculiar, and given the clear appeal in Jacquemus’ latest campaign, I decided to tell it by putting together the pieces of a not-so-well-known story. In 1999 Mark Seliger was chief photographer for Rolling Stone – he held the position from 1992 to 2002 – and earlier this year Seliger and Pitt met in the lobby of the Chateau Marmont in Los Angeles. The two had worked together several times before, and Pitt, who is always very creatively involved on his work, tells Seliger, “I have a really weird idea”.
