“The strange idea” of Pitt was to wear mainly clothes, but also accessories, typically as a woman but not as if it were a disguise, but as if he were an alien from another planet heedless of the prejudices and unaware of the comments that would surely arise after the publication of the service. At the time, Pitt had just finished filming David Fincher’s Fight Club, released in September of ’99 (the shoot was a month later), in which he plays the alter ego of Edward Norton’s character/protagonist, Tyler Darden.