Cristiano Ronaldo’s new hotel in Gran Vía Madrid, Pestana CR7 Gran Vía Madrid, opens its doors after an investment of 13 million euros, in a ‘soft-opening’ format, coinciding with the easing of coronavirus restrictions and the reactivation of tourism and hospitality activity in Spain on 7th June 2021. This is the first hotel of the flagship Pestana CR7 Lifestyle Hotels outside Portugal, following the success of its hotels in Lisbon and Funcha, Madeiral. It is also the chain’s second hotel in Madrid, after Pestana Plaza Mayor, which belongs to its Pestana Collection Hotels brand.