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As advertisments go, it was successful. It stopped the internet in its tracks, commanding attention and promptly going viral – no mean feat in today’s image-saturated landscape. It was also a personal triumph for Craig, who at the age of 56 appears to be fully embracing his “fun” fashion era, after decades of hiding under a sharply tailored carapace that suited his image as James Bond. “His best appearance ever!” raved one fan on Instagram. “From James Bond to Cool Uncle,” said another.
