Fashion blog success is determined by the number of people who read the blog. If a fashion-blog has a lot of readers, it will be interesting to advertisers who will pay for putting their banners on your blog.For example, one of the most popular fashion-bloggers in Italy is Chiara Ferragani. About 90 thousand readers visit and read her blog daily. Design companies who post their advertising banners on her blog pay her about 3,000 euros every month for each banner. Other Italian fashion blogger Nicoletta Reggio (blog www.scentofobsession.com) receives from advertising 800 euros per month.