It is not the first qamis the artist has made using the adidas stripes. However, it is the first officially backed by the sports company. A big football fan, Fofana is of Malian descent and grew up in Paris. As an artist, he explores the point where sport and culture intersect in Mali. This work is told through different mediums. It includes an installation he made featuring a pile of seed sacks emblazoned with the UEFA Champions League logo, and several series of photographs of Malian men clad in his home-made qamis to resemble the kit of major European football clubs like Bayern Munich, Chelsea and Paris Saint-German.