From pitch to prayer, adidas to unveil its thobe

The qamis is an ankle-length garment widely worn across the Middle East and in parts of West Africa. It is cut to fall straight from the underarms to the floor. Worn with simple sandals, the roomy garment is both comfortable and practical for regions where temperatures are regularly high, while keeping the wearer modest in accordance to Islam. As a symbol of faith and culture, the qamis is eloquent and distinctive, making Fofana’s subversion all the more fascinating. Its release comes during the Euro 2024 football tournament in Germany and just weeks ahead of the 2024 Olympics in Paris.