Well, you don’t have to look far to see how greatly technology has changed our viewing habits. Smartphones, tablets, YouTube and Netflix – there are more devices and entertainment services competing for our precious spare time than ever. Then when you throw in things like the prevalence of online film piracy, steadily falling DVD and Blu-ray sales and the ever-rising price of cinema tickets, a fairly strong overall picture emerges. Audiences are still hungry for entertainment, but the demand appears to be for greater flexibility and better value. In short, if there’s hours of entertainment on Netflix for relatively little cost, consumers need a compelling reason to leave the comfort of their couch in order to purchase a new Blu-ray or head to the cinema.
