Jazmin Larian Hekmat, founder of the Cult Gaia brand

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Although Cult Gaia started with a couple of “it” bags, it has transformed into a full lifestyle brand, including ready-to-wear, shoes, accessories, swim, and its most recent launch: sunglasses. Founder and CEO Jasmin Larian Hekmat tells us about her childhood roots in the fashion world, what inspires her creatively, and the challenges she has had to overcome to get Cult Gaia to where it is today.

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