Branding and Marketing: As you know, marketing is extremely important in an artist’s career. It is not something to be overlooked and you should put hard work into cultivating your marketing channels. There are various different marketing channels at your disposal, such as a website, posters, flyers, word of mouth and more. Branding relates to the selection of your unique performer name. Choose something that people will remember and take note of. Understanding of the music industry: You should also have a basic understanding of how the music industry works, particularly for your genre. This gives you a head start and allows you to be in control of your music career.