Some artists may never get played anywhere but college radio and still thrive in their music careers. Build a realistic, easily managed radio campaign, and you’ll begin to see success on the airwaves. The best way to get your song on the radio is to approach the radio stations that are appropriate for the stage your career is in. If you’re just starting to break into radio, focus on the non-comms and take it from there.
You should start at least four weeks in advance of your add date (also known as “adds”, the date a station can add your music to their playlist) to run a decent campaign, and a few extra weeks may be in order if you’re new to the game. During the start of your radio promotion push, you’ll mail out promo CDs to all the program directors of the stations that you’re targeting. After that, you’ll spend about a week confirming your packages were received, soliciting initial feedback and re-sending any promos that didn’t make it to their intended recipient.
