A mean pen game goes without saying. That includes having a voice that stands out. “The same way a verbal storyteller has a voice and a presentation style, so too should the journalist,” explains freelance writer Cari Shane, who’s written articles for various publications, including The Washington Post, Budget Travel and The Huffington Post. “The way words are written is key to the final product.” Interviewing and interpersonal skills are important too. Extracting info from some subjects can be like pulling teeth, after all. You should also understand how media is consumed.