Writers must have the ability to establish credibility with their clients, editors and readers through the use of strong research, the use of appropriate sources, and using citations when necessary. Writers can also be called authors, bloggers, copywriters, biographers, novelists, song or play writers, screenwriters, and journalists. All of these individuals are writing content for a targeted audience. Many people are attracted to this profession therefore it will be competitive. Those with online and technology skills and training will have an edge compared to other applicants seeking employment due to the increasing online market.