Fedyanin has often been described as belonging to a new generation of male-models, one that is unbiased and open to a more refined, frail, even feminine concept of maleness. Apart from his obvious feminine traits, he is also praised for his talent in front of the camera. Brands and influencers will collaborate and agree to have the influencer post an endorsement of the brand’s product, resulting in financial compensation (or free products) from the brand. The influencer can demand a higher compensation if they are able to send a high number of clicks to the brand’s website. This type of modeling is accessible to everyone.
