Careers in politics involve a tremendous amount of social networking and negotiating. Whether a politician is a political leader or not, his or her day-to-day activity involves an attempt to reach a consensus of opinions. Within his or her own party politics, he or she must come to agreement on key social issues with his or her colleagues, as well as appease powerful industrial and commercial interests. Politicians build a power base among these groups to see that their views become law over the opposing views of other politicians. Elected politicians must also attempt to satisfy the demands of the voters about how society should govern itself if they intend to remain in power as well as be a popular voice in the public eye.