Remember, frustrated attendees will not pay attention to the story you’ve created. So, ensure you have everything in place, starting from check-in, food, and auction items to check-out. Although your gala is a fundraising event, you mustn’t make it the main focus of the evening. It’s not just about coming and contributing to a cause. It’s about celebrating progress. Illustrate the problems you’ve tackled and how their donation has helped you overcome them. You need to communicate the difference your loyal donors helped create. When you show them that their efforts are working, you’re reinforcing their commitment to your cause. This will lead to more donations and retention.
