You do not know how to host a gala dinner if your donors don’t know what cause they’re giving for. Make the ask clear when you’re appealing to your guests. Tell them what they’re contributing to, with the added incentive of visual proof. For example, if your organization works to provide education to underprivileged children, then you can decorate the room with portraits of kids dressed up as what they want to be when they grow up. This will act as visual proof and remind your donors of how the contribution of investing in children’s future will change their lives.