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But it wasn’t always this way. In fact, it wasn’t like this even a few years ago. Kia, which started life as a bicycle builder in the early 1950s, got its first big break in the 1980s when it partnered with Ford to build the awful Aspire econobox. After overcoming the Asian financial crisis and unavoidable bankruptcy the following decade, it has found security in Hyundai serving as majority stakeholder.
