Movie premieres are like “coming out” parties for new films and can be just as exciting as the movies themselves. New movie releases produced by big Hollywood brands or independent filmmakers may instigate premiere events for the purpose of hyping up movies and hopefully pulling in a wider audience. Hollywood premieres typically promote movies that are based on a successful novel, stars big name celebrities or is a sequel to a former box office hit. There is no set criteria for launching a movie premiere event, but the movie will almost always have some kind of significance to either the producer or the fans. Independent film makers often have movie premieres for their first movie releases or their first movie releases of significance (i.e. new special affects, first foreign film, first film with a big celebrity). Regardless of the reasons, movie premieres are effective tools of promotion.
