The first major Hollywood premiere occurred in 1922 in Hollywood’s Egyptian Theater. It was during the grand opening of the Egyptian themed theater and showed the premiere of the silent film, “Robin Hood.” The event was large and flashy, a great success. This premiere was followed by many others. Yet, twenty years later, by the threat of World War II, Hollywood premieres were banned. They resumed after the war, and these premieres were more elaborate and festive than ever. The significance of a movie premier is the movie’s grand entrance. If you’ve ever waited for a movie to come out, you might have been disappointed to discover that it had reached the theaters and disappeared with very little notice. Movies that are experimental–good ideas with uncertain outcomes–tend to be advertised, released and moved along without much hype.
