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As marketers, we have to be the lifeguards manning the messaging station – standing watch over the forefront of what’s new to stay fresh and relevant. Influencer marketing campaigns are a new shift causing waves across numerous industries. We have put together a training manual of what you should know before getting into Influencer Marketing. In Part One, we discussed the hidden investment required by influencer marketing – how the cost and time lurk under the surface waiting to snap at unsuspecting marketers who didn’t foresee the investment.
