A fashion model uses their physical appearance to promote a business’s clothes or accessories. Businesses including fashion labels, fashion shops and department stores contract models to help increase their sales and brand awareness. Fashion models may appear in advertisements. They may also model clothes at fashion shows. Some successful models may give interviews to promote the business or businesses with which they’re affiliated. They may also secure contracts with non-fashion businesses to promote their goods and services. The duties that fashion models perform depend on their profile, look and specialty.