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While many rappers portray a life of abuse and neglect, they are actually very wise and savvy businessmen and women who, once they reach the top of the music charts, are able to negotiate contracts with major record labels and, in some cases, start their own labels. A rapper, like any other type of musician, will perform live shows, sell and promote upcoming CDs, and promote himself or herself via radio and television interviews and talk shows. The rapper has been added to the list of award categories and recipients for the majority of the major music awards shows.
