The Story of the Pants That Went Viral

After their viral moment, the pants took on a life of their own—beyond seams, beyond fabric. Museums began requesting the original pair for exhibition. “Artifacts of the Digital Age,” read one gallery title. But no one could find the man. He had vanished, leaving behind only that one grainy image—blissfully unaware of the phenomenon he’d launched. The pants became a kind of relic, and he, an accidental myth.