These “ultras” don’t seem to realise that the only way we will ever be anything approaching a big club is by attracting the fairweather fans. They exercise rational consumer choice by preferring to watch attractive teams playing decent football. It only takes a little success to bring fairweathers back. And when they do return, I’m convinced that fans of clubs like ours get infinitely more pleasure out of days like this than your Man United and Chelsea hordes ever will. They expect to pick up cups every season. At best, we hope to avoid relegation, maybe have a push at promotion, or a victory over local rivals. They can keep their Premierships and their Champions Leagues.
