Furthermore, producers should be comfortable with people, because everyone on the set will come to the producer with their problems. If he/she is not able to solve the problems or at least calm people down, the filming process could stall or fail completely. Also, every producer should be commercially aware. They need to know how to get funding and how to make the film successful. While the marketing team may market the film to investors and distribution houses, the producer should have a convincing take for the film to succeed.