What is advertising?

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Despite the growth of the internet, many people still watch broadcast and cable television, making it an effective way to advertise a product or service. A television advertisement placed during a popular program can reach a wide audience. An advantage that television has over the radio is it combines both audio and video. This means you can also engage your audience visually, increasing the chance they might remember your advertisement.Creating a television advertisement may require a bigger budget than other advertising strategies.

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