If your primary market is local, you can save money by advertising only on local television. Though it can be expensive, television advertising may be worthwhile if you can create an advertisement that’s visually captivating and easy to remember. The product placement might be done explicitly, with the brand name clearly in view, or implicitly by using the brand’s color scheme or design on a similar-looking product. Although the product is not the focus of the show, the audience may remember seeing the product. If they like the show, this may help improve their attitude toward the product.
