Artist managers ensure that a client’s public image aligns with current trends in pop culture. They make sure that the branding and marketing of the artists’ music and merchandise are consistent across all platforms and with the client’s image, thereby increasing brand awareness. An artist manager also handles various other marketing responsibilities, including liaising with public relations agencies and determining PR budgets for future campaigns or music releases. By serving as a go-between for the artist and public relations teams, artist managers ensure that campaigns follow the client’s requirements.
