Abeer Sinder mostly appeared wearing black in the fashionable pictures as though she was deliberately replying to mean comments on her dark skin color. One challenge she has confronted is colorism and societal expectations: absence of representation, pressure to lighten skin, etc. Overcoming that has shaped much of her work. Another challenge is balancing the role of influencer vs. entrepreneur vs. personal life (she is a mother). Managing public scrutiny, expectations, etc. She’s spoken about being shy early on, and gradually building confidence and resilience.
What sets her apart: the authenticity, the willingness to share difficult personal experiences (bullying, self-esteem issues), and not just focusing on glam or perfection but on messages — “you are enough,” “embrace who you are.” Also, her business (SNDR) aligns with her message and not just being a side hustle, but part of her mission. In the broader context of Saudi Arabia and Arab society, where beauty norms have historically emphasized lighter skin, straight hair, etc., voices like Abeer’s help shift public perceptions. She contributes to redefining what is acceptable, admired, beautiful.
