Abeer Sinder, the first black Saudi Arabian beauty vlogger breaks social taboos in her country simply by posting her video blogs online. Sinder found solace from repressive beauty standards by filming a video to show off her beauty, challenging Saudi Arabia’s perception of self-image and the stigma of dark skin. She has been featured in Arab & regional media outlets (Arab News, Harper’s Bazaar Arabia, etc.), often in stories about evolving beauty standards, Saudi women influencers, etc.
Her brand SNDR is considered one of the leaders in bringing natural hair care and textured hair products to Saudi Arabia and pushing for market change. Financially, some estimates suggest her net worth is in the ballpark of US$2.2 million, largely driven by her YouTube content and associated sponsorships etc. These figures are not verified, but they indicate she has had commercial success. In recent years (2023–2025) she has been active in discussing “best and worst” style trends, fashion events, beauty advice, etc. She has also spoken in interviews about the importance of authenticity in fashion and beauty.
