In this way, getting songs played on the radio is a bit like stacking blocks. You develop a foundation of plays on non-comm radio, which you use to build up to small commercial stations, which hopefully leads to airtime at medium stations. However, it is important to note that there is more to the process of moving up the radio ladder than just getting plays at smaller stations. Radio stations want to see your entire music career progressing along with your radio plays.
Some artists may never get played anywhere but college radio and still thrive in their music careers. Build a realistic, easily managed radio campaign, and you’ll begin to see success on the airwaves. The best way to get your song on the radio is to approach the radio stations that are appropriate for the stage your career is in. If you’re just starting to break into radio, focus on the non-comms and take it from there.
