The next few weeks will be spent soliciting feedback about the single while trying to get commitments from stations. All the while, you’ll be updating the program director with news about the musicians relevant to that market—shows, sales and so on. At this stage, you may also place ads in radio trade publications announcing the single and that you’re going for adds—especially if you’re going for plays in larger markets. During the last week of the campaign, you’ll do a final push for adds and then wait for the results to come in.
There are two kinds of radio: non-commercial radio (non-comm) and commercial radio. Non-commercial (non-comm) radio encompasses college radio, and community radio stations (including NPR stations) and commercial radio is everything else (stations with commercials). Non-commercial radio is the most likely starting place for an up and coming independent artist. College radio is very friendly to such artists, and community radio stations often are as well.
