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Movie producers are less willing to spend extra time and money on premieres unless the potential for success is high. Movie premieres are like a final bit of advertising to secure the popularity of a movie and to ensure that everyone knows of its importance. For independent outfits, premieres mark the introduction of a new producer, new film or new style of film making. Movie premieres have four major functions. The first and most important is marketing. Movies that cost a lot to produce must be successful, so a big premiere is a last attempt to reach as large an audience as possible. Premiere parties and showing events are typically publicized, allowing viewers worldwide to see just how popular the movie is.
