Adidas, Nike, New Balance and Puma have all released styles in that shade, presumably drawn to the way the colour pops against a green pitch. The result is that bubblegum boots have become one of the tournament’s defining visual signatures, worn by Cristiano Ronaldo, Kylian Mbappe, Vinicius Junior, Harry Kane, Erling Haaland and Jude Bellingham.
Puma has taken the idea further with mismatched designs. Neymar Jr has been wearing his signature Puma Future 9 boots with yellow and orange graphics reversed on each foot, while Netherlands players Memphis Depay and Cody Gakpo have appeared in Showtime boots, with a pink base offset by orange on one shoe and blue on the other.
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