While the French team’s off-field wardrobe has been created by Jacquemus, its match kit looks to football’s past for inspiration. At a time when most shirts feature crew or V-necks, France’s dark blue home strip is finished with a tailored white collar – a nod to the late 19th century, when footballers played in collared shirts that reflected the fashions of the time. The detail adds a touch of historical elegance and, alongside Haiti, makes France one of only two teams at this tournament to wear a collared jersey.
American designer Salehe Bembury, known for his disruptive approach to fashion, has brought his distinctive aesthetic to the World Cup’s goalkeepers. As the only players on the pitch permitted to wear a different kit from their teammates, goalkeepers offered Puma the perfect canvas. Bembury was tasked with creating designs that reflected his love of colour and streetwear while drawing on each nation’s identity. The resulting kits, worn by the goalkeepers of Portugal, Morocco, Senegal, Ghana, Egypt, New Zealand and Paraguay among others, are among the tournament’s most striking and individual looks.
