Haaland is not alone. Originally designed to carry equestrian equipment, the oversized Birkin 50 has emerged as a favourite among footballers, with France’s Ousmane Dembele and Portugal’s Pedro Neto both spotted carrying more accessible versions.Elsewhere, France’s Rayan Cherki has been seen with an Hermes Kelly Maxi 42, while teammate Ibrahima Konate has opted for the Birkin Cargo.
Hermes does not have a monopoly on the players’ affections, however. Spain’s Lamine Yamal arrived with a Chanel Metiers d’Art tote, while France’s Marcus Thuram was spotted carrying a Chanel x Pharrell Williams XXL flap bag. Scotland’s return to the World Cup after a 28-year absence has sparked a surge in demand for kilts. Sales of kilts and related merchandise rose sharply as fans stocked up ahead of the tournament, and with the Tartan Army continuing its charm offensive in Miami after winning over Boston, retailers expect demand to climb even higher.
