Everyone is different, and in campaigns, people respond to different channels. Amongst the many fundraising ideas on this list, contribution request letters should definitely be mixed in. Make the letters personal and meaningful and try to have them handwritten, if possible. It’s not often that we receive handwritten letters anymore, so they can have a big impact. Of course, in most cases, it’s not realistic to handwrite every single letter, so a handwritten letter is reproduced and distributed. Here’s a sample letter for a political fundraising invitation that was a part of the Biden campaign in 2020. You can see the stress remains on gratitude throughout the letter. And it ends with suggested donation amounts that will help meet the campaign goals. While this letter is addressed to general public, it is advisable that you personalize your letters as much as possible to have the most impact on your supporters.
