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Chain fundraising letters are sort of a non-digital approach to crowdfunding or peer-to-peer fundraising. Although they lack the simplicity and speed of digital payments, they are helpful because they help secure donations from those parts of the population that digital campaigns wouldn’t have reached. To turn this into a digital activity, try using the Facebook tagging functionality. For example, you could have donors tag 10 of their friends and ask them to donate too, visibly demanding their attention. This can help increase the reach of your campaign and help more donations pour in.
