Personal solicitation by telephone is one the old-time favorite fundraising techniques. Like the chain fundraising letters and handwritten letters, it can also seem old-fashioned. It’s also time-consuming and labor-intensive for staff. You’d also want to prepare fundraising scripts before you ask staff and volunteers to start making calls to potential donors. Some donors still prefer this type of solicitation, and you might not otherwise reach them using digital marketing. You can instruct them to donate on the website or get the donor to commit to a specific date for collection and stick to it.
